The potential for accidental blunders skyrockets with the advent of new modes of customer interaction and the globalization of corporate-customer conversations. It’s not enough to speak the target language and translate; it’s essential to understand the cultural trends, the technological conditions, the channel-specific conversational conventions, and more in the user’s region. We review challenges with designing customer interactions in Mainland China ranging from telecom expenses, character limitations, keyboard logistics, emojis and text shorthands to visual.