C103 - Is the Net Promoter Score Dead?
2:00 p.m. - 2:45 p.m.
The Net Promoter Score (NPS) is the go-to measurement tool for many businesses, but the NPS has many limitations. Operational Customer Experience (OCX) measurement can be used as an alternative. By automating the measurement of customer experience (CX) across channels, businesses can avoid having to involve customers in the feedback process while still receiving objective, accurate, real-time insights into their CX at an operational level.