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| TRACK A: VIRTUAL AGENTS |
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A101 – PANEL: Virtual Agents for All?
10:15 a.m - 11:00 a.m
MODERATOR: Bruce Pollock, Vice President, Strategic Growth and Planning - West InteractiveSamrat Baul, Senior Director, Application Design - [24]7 Jason Mars, Assistant Professor, EECS Dept. - University of Michigan-Ann Arbor
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Virtual agents (VAs) seem to be everywhere, but should every mobile app be built with a VA interface? What does an organization gain by using a VA, and what are the costs of doing so? Do VAs make sense for all organizations and all customers? Will each organization have its own VA, or will there be one unified agent interface for all of your apps? |
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