Based on Michael Vickers’ best-selling book, Becoming Preferred, this keynote presentation teaches leading-edge strategies and tactics that will help place your company in the preferred position every time. Attendees learn how to become unique and distinct in a crowded marketplace, how to bring distinctive value to their customers or clients, how to build long- term economic relationships, and how to create added value to win the price war. This presentation is filled with applicable anecdotes, examples, and strategies that will give your team immediate results.