Where is the industry heading? Voice has taken center stage in the last year, especially since October with the introduction of Siri. Unique and sophisticated apps and services that make the human-machine interaction natural and simple are rapidly coming to market. So how will this spotlight on voice, when combined with the advances in natural language understanding (NLU) and intent-driven interactions, change the way we interact with devices and cars? Are voice-enabled virtual assistants an industry inflection point or just a fad? What technologies will converge to create useful and usable virtual assistants? In addition to smartphones, which devices will be used to interact with virtual assistants? How will businesses, manufacturers, and consumers embrace virtual voice assistants? Which markets and industries stand to benefit the most from the voice-enabled virtual assistant trend?