Speech technology on smartphones has taken a great leap forward in the past year with the introduction of Apple’s Siri personal assistant. The popularity of Siri has made customers more willing to consider using speech input and output on their smartphones, but how can organizations capture this enthusiasm to provide better customer service? The panelists in this session have unique visions of how to develop a smartphone strategy and use speech-enabled personal assistants to provide a smarter, more pleasing experience for your customers.