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SpeechTEK 2010 - Monday, August 2, 2010
TRACK B: CUSTOMER EXPERIENCE
B103 – Speech in a Multichannel World
1:15 p.m - 2:00 p.m
MODERATOR:
Walter Rolandi Ph.D., Principal Usability Scientist - West Interactive
Tom Hanson, Contact Center Solutions Lead - RightNow
Elaine Cascio, Vice President - Vanguard Communications Corp

Organizations interact with customers in many channels today. No longer are customer relationships dominated by the website and call center; today, we must also consider mobile applications, SMS, live chat, Twitter, Facebook, text messaging, fax, and more. How do you use speech technology to its best advantage in this complex environment? Come to learn how speech can help you build loyalty, delight, and stickiness for your customer self-service program.




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